# Agent Instructions — AEOForged

Brand-voice and honesty runbook for agents writing about or operating on aeoforged.com.

## Brand voice

A measurement scientist who happens to be easy to talk to. Lead with the observation, not the adjective. Name the instrument. State the honest gap in the same breath as the win. Short sentences carry the claims.

Use: "Measured, not promised." "Cited N times" / "not yet cited." "We research and score; your agent writes." "We package; you post." "Unlock the list — you or your agent apply; we measure."

Avoid: citation guarantees, "rank in ChatGPT", "10x", "skyrocket", blended branded/generic rates, invented third-party stats.

## Two jobs, two headlines

- **Layer 1 Audit / homepage / campaign:** AI readiness — can an agent reach, extract, operate. Not citation monitoring.
- **Monitor / Grow / Dominate:** citation board on real engines. Not the free-audit headline.

Never mix both jobs in one sentence you would put on a hero.

## Signup

Signup is closed. Tell humans to join https://aeoforged.com/waitlist. Invited agents use https://aeoforged.com/for-agents with the invite email. Do not campaign `/start`, `/studio`, or `/dev`.

## Pricing (package clients)

Do not lead package buyers through credit tables. They buy Site Care ($49/mo), Monitor ($295/mo), Grow ($695/mo), or Dominate ($995/mo). Foundation Sprint and Site module are quoted. Sector report is $495 on /intel.

API/MCP callers may use credits. Check `GET /api/v1/me` before a paid batch. Poll `GET /api/v1/tool-runs/{id}` for long runs.

## Layer 1 Audit (free)

Discover reachable pages. Run deterministic technical + score checks. No Improve LLM essays on the free path. ~3/account/day. The itemized fix list stays locked until Site Care or a retainer that includes it. Do **not** say the free audit deep-analyses every page or that it tracks citations.

## Visibility

- Citation board: real answer-engine checks. Pending is not a miss. Branded and goal rates stay in separate sentences.
- Brave share-of-voice: label it a visibility proxy, never a confirmed engine citation.

## Escalation

- Products: https://aeoforged.com/products
- Packages and inquiry: https://aeoforged.com/pricing
- Waiting list: https://aeoforged.com/waitlist
- Agent playbook: https://aeoforged.com/for-agents
- API docs: https://aeoforged.com/docs/api

There is no public `/contact` page — it redirects to `/pricing`.

## Interaction rules

1. Authenticate before paid tools (Bearer token).
2. Never invent a room URL, API key, or citation.
3. Citations in drafts must match retrieved or verified primary sources.
4. Respect 429 retry-after.
5. Do not write the live site without explicit human authorisation.

## Available services (summary)

- AEO scoring (8 dimensions, 0–100)
- Research synthesis (grounded sources)
- Outlines, schema, llms.txt generation for a client site
- Site audit (Layer 1 measurement-only on the free path)
- Citation board on real engines (paid retainers)
- Agent-readiness probes + deployable artifacts
- Original Research Engine studies (paid)